Mission

Leading the China's husbandry industry, providing services for a better life.

Corporate Vision

Building a world-class agriculture and husbandry enterprise.

（with outstanding products, notable brands, leading innovation, and modern governance）

core values

Have love for the people, cherish all things in the world and practice devotedly

Industry Positioning

Committed to being a leader in the internationalization of the agricultural and animal husbandry industry

Industrial Positioning

Committed to being a promoter of the modern agricultural and animal husbandry industry through the Internet

Corporate Positioning

Committed to being a comprehensive integrated service provider in modern animal husbandry